Two in five Americans will experience “daytime dread” as they prepare to change the clocks in November.
The survey of 2,000 Americans found that 40% feel a sense of dread as they prepare to “go back,” a feeling that lasts much longer than just the day or two surrounding the clock change.
The results revealed this feeling of fear about 11 days before the clock change – starting around October. 23 this year.
And it doesn’t end until about 13 days after the change, which will be November. 16.
Commissioned by Avocado Green Mattress and conducted by Talker Research, the survey delved into the “fears of the day” and how respondents feel about their time change.
Regardless of whether they experience “daylight saving fear,” 59% of respondents would permanently stop switching to and from daylight saving time if given the chance.
And older generations were more eager to do so: half of millennials would choose to end the twice-yearly time change, compared to 69% of baby boomers.
Only a third of respondents (35%) believe that the trade-off in autumn – an extra hour of sleep at night, versus less light in the evening – is worth it.
This may be due in part to 77% of respondents feeling more energetic when the sun is out. But after daylight savings time ends, 70% feel like they start and end their day when it’s dark.
“The sudden shift to shorter days and darker nights throws off our sleep schedules,” said Mark Abrials, CMO at Avocado Green Mattress. “Everyone’s a little weird, grumpy, moody and lazy.”
Employed respondents (48%) especially miss daylight – 54% admit to experiencing “sunlight blues” after the time change, as they are at work around the clock.
For employed respondents, 43% also said the week after the end of the day is more unproductive at work – with 31% admitting to making more mistakes than usual.
This includes falling asleep at their desk while typing a letter to the company president, showing up late after not changing the clock the night before, and putting salt in their coffee instead of sugar.
About a fifth of respondents said that the time change affects their sleep schedule (21%).
So it’s perhaps not surprising that 37% of respondents need more sleep in the days or weeks after the end of savings time, regardless of their employment status.
And for those surveyed, they need an extra hour and 24 minutes to feel well rested.
“The fall time change can be such a struggle,” said Amy Sieman, Affiliate Manager at Avocado Green Mattress. “Early darkness can make us tired earlier and more likely to be sedentary, skipping out on fun activities and time outside.”
Survey methodology:
Talker Research surveyed 2,000 Americans who experience daytime hours; The survey was commissioned by Avocado Green Mattress and administered and conducted online by Talker Research between October. 3–7, 2024.
We source from a non-probability framework and the two main sources we use are:
● Traditional online access panels — where respondents choose to participate in online market research for an incentive
● Programmatic — where respondents are online and given the opportunity to take a survey to receive a virtual incentive that is typically related to the online activity they are engaging in
Those who did not fit the specified sample were dropped from the survey. While the survey is in the field, dynamic online sampling is used, adjusting targeting to achieve specified quotas as part of the sampling plan.
Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small monetary value equivalent to money.
Cells are reported for analysis only if they have at least 80 respondents and statistical significance is calculated at the 95% level. The data are not weighted, but quotas and other parameters are set to achieve the desired sample.
Interviews are excluded from the final analysis if they fail quality control measures. This includes:
● Speeders: Respondents who complete the survey in a time that is faster than one-third of the average interview duration are disqualified as speeders
● Open-ended: All verbatim responses (full open-ended questions and others, please specify options) are checked for inappropriate or irrelevant text
● Bots: Captcha is enabled in surveys, which allows the research team to identify and disqualify bots
● Duplicates: The survey software has deduping based on digital fingerprints, which ensures that no one is allowed to take the survey more than once
It is worth noting that this survey was only available to individuals with internet access and the results may not be generalizable to those without internet access.
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